CHARLES SCHWAB IMPACT
Organizing an array of advisor stories to ensure each one is celebrated and has their hero moment. Maximize the core selection of opportunities to share the individual voices but reaffirm that attendees are a part of a larger community.
2019 / San Diego Convention Center / San Diego
STYLE GUIDE*
COLOR PALETTE
QUOTES+PASSION WORDS
PORTRAIT
EMOTIVE
THEME LOGO
EVENT LOGO
CORPORATE LOGO
* Assets developed and supplied by The Richards Group.
ADVISOR VOICES
Advisors and their quotes were equally distributed around the convention center based on location and size of the graphic opportunity. An in-depth meeting with the client allowed for a team review of the coverage as a whole and adjustment to any advisor to be represented at the proper moment.
GROUND LEVEL
UPPER LEVEL
EXHIBIT FLOOR (THE EXCHANGE)
ADVISOR / QUOTE / PASSION WORDS
1/7
2/7
3/7
4/7
5/7
6/7
7/7
QUOTE / PASSION WORDS / THEME LOGO
1/4
2/4
3/4
4/4
THEME LOGO
1/2
2/2
